The art of social Media: Power Tips for Power users
1) What was the general theme or argument of the book?
The focus of this book is to give the best advice to brands to promote or do the best marketing strategies through social media. The book can help you to develop a good image of your bussiness on different platforms such as Facebook, Instagram, Twitter, and many others.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
In this class, I have been creating a bussiness that I want it to be online this book helped me with advice on how to grow in social media. Moreover, in the book the author talks a lot about the audience, and in this class, we have discussed the importance of knowing your audience, how to approach them. This book helps to enhance the interaction with the target audience through the internet or social media.
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
The exercise that I will create is to work on a new image for the business that you are working on. If you have any old image try to get some feedback or look for any mistake to make it better and connect better with your target audience. The visual aspect is important because is one of the first things that people think. Moreover, I will add to the exercise to add captions or descriptions in every image that they post that they can interact with their customers.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
I learn about other platforms that can be used to promote a brand. Moreover, in the book the author mentioned some software that can help to boost the platform that you are using to show your bussiness. This software will elevate the engagement or the productivity of your social media. I have to say this book was extremely useful to me because my plan is to show my bussiness online. Today is extremely important to know how to manage social media properly since people are paying more attention to them, and it is an easy way to interact with them.
Valeria, interesting choice for this reading assignment. Social media is a powerful tool and its good to see that there are books on the subject to help guide others on how to use it. Many people use social media in some capacity but using it effectively is something entirely different. Taking this course along with others in the college of business has made me realize how much more important this platform has become in marketing. Someone who can "master" social media is someone who can offer great value to their company.
ReplyDeleteHey Valeria, "The art of social Media: Power Tips for Power users" was my second choice when deciding what book I wanted to read for this assignment, so it was refreshing to see it was very worth the read and very interesting. This book seems like it would be perfect for this class, since it's about giving brands advice on how to improve their marketing strategies through social media.
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