9A – Testing the Hypothesis, Part 2

For this exercise, I interviewed a lot of people of my age via facetime due to social distancing.

Who: After interviewing people I got a lot of mixed reviews about my idea some people said that they would use the service and some other people did not agree with me.

• A couple of college students that I interviewed loved the idea. They said that they always were cravings sweets (mostly cookies) during the study time. They like the idea of the delivery because in this way they will save time by not going to the store to get baked goods.
• Other couples of college students were not excited at all because they mentioned that during quarantine they have been working out and getting new eating behaviors. They are eating a healthy snack and avoiding sweets, cookies, cakes, or anything that contains sugar.
• I spoke with a friend in Venezuela and she has her own cupcake business. She mentioned that my idea is totally fine and that there is a chance that I succeed. However, she mentioned that I have to work a lot in marketing to let people know my products since I would have a lot of competition.
• A young adult said that it is a good idea, but she mentioned that she is loyal yo the baked good that is found in public because they are pretty good. She has been buying them for years and she would not risk getting other products.

What:  My idea is for people that want to consume freshly baked products that can be delivered to their location. Especially for those people that don't have time to bake or people that do not have baking skills. However, people that are trying to pursue a healthier lifestyle or people that are loyal to another big bakery company are not interested in my service. Therefore, a healthy lifestyle and loyalty are some factors that might affect my idea.

Why:  The unmet need that I am trying to develop has not changed. However, with this feedbacks I feel that I have more clarity on who will buy my products. The need still exists for a particular audience, but people that are loyal to big bakeries or frozen products might think that buying products from small business are not the same quality than those that they already know. 

                             

Inside the boundary		Outside the boundary
Who is In	People that lack baking skills People that do not have to bake People that enjoy fresh/homemade baked sweets	Who is Not	People that are pursuing a healthy lifestyle. People that are loyal to other baking companies
What the Need Is	Homemade/fresh bake products such as cookies, cakes, bread, brownie, and many others. Delivery of the baked products	What the Need Is Not	Health They already know the quality of the products of other bakeries.  They do not see the difference between Homemade and retail products.
Why the Need Exists	Enjoy the quality and the taste of homemade baked goods.	Alternative Explanations	They do not desire to consume baked sweets.